Tuesday, December 28, 2010

Precisely Pithy













A visitor to Pithy Little Wine Co.'s mission-style tasting room is certain to find something that pleases. That's how husband and wife team Jeff Munsey and Felicia Alvarez envisioned their quality offerings before opening about a year ago.

They cater to all engaged in the local wine tasting group experience, even those who can't or don't drink, like the designated driver or a pregnant spouse. "There's always someone in a group sitting their bored with their water," says Felicia, who majored in crops science at Cal Poly. "So we thought, 'What if we make our own sodas for tasting?'" Pithy Little Soda Works debuted this year with Root Beer, Black Cherry, Orange Cream and now Cola. They're made the old-fashioned way using cane sugar and all-natural ingredients, not high-fructose corn syrup or carbonated water. The sodas are served complimentary in the same Riedel glasses for tasting the rich Pithy merlots, zinfandel and chardonnays. The pairing experience within the historic downtown San Luis Obispo ambiance features locally made cheeses, brown butter cookies and gourmet peanut butter cups.

Local support is important to the owners, who sell the packaged treats in a gorgeous storefront display, along with locally handmade linens and their own line of luxurious soaps and lotions made of grape seeds and organic ingredients. Over the holidays Pithy Wine threw a one-stop shopping party with great wine discounts and gifts, such as their Fortuity aromatic long-burning soy candles, books, wine accessories and our favorite, the delicious mulling spices. The little bag of spices warmed in wine, cider and cinnamon sticks taken from a Pithy Wine Co. recipe creates a velvety blend that "tastes like Christmas," as Felicia so aptly put it. Oh, do we agree!

Chances are, visitors found Pithy Little Wine Co. via social networking venues like Facebook or Twitter. Felicia actively engages with her current and prospective customers, rather than spends on large ad campaigns. "It's more about trying to get to know your customer," says Felicia. "Give them a quality product, and let them know you are listening."











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